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Behind the Name

HOW DID WE COME UP WITH THE NAME LOTPOP ?

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Stands for your virtual LOT, your virtual dealership. Your virtual LOT is as important, if not more important, then your physical LOT when it comes to driving traffic to your store. But this virtual LOT sometimes ends up not getting the attention that it deserves.

POP

Comes from the fact that you need your website, your email communications, your SEO/SEM, your vehicles and your web presence to POP online. You need to POP and stand out against all the other noise on line and stand out against your competitors in both your marketing and communications.

Also stands for:
P Purposeful
O Original
P Pithy
defined in the book POP Stand out in any crowd by Sam Horn as:
(Purposeful, Original, Pithy) to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

and:

P Point
O Of
P Purchase
defined on smallbusiness.chron.com as:
POP displays and marketing techniques draw attention to particular brands or special offers that create additional value or showcase the advantages of the product. This additional marketing has a large impact because it is in place at the very moment that the consumer is making a buying decision. Marketing messages by competitors may be marginalized by an effective POP marketing campaign.”

That is how LOTPOP name was created.

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1-844-LOTPOP4 (1-844-568-7674)
314-568-2754

Automotive Revolution

Every dealer needs to make sure they do their virtual lot walk #virtuallotwalk, Lotpop can do that for you and get you from 5 turns to 15 turns a year #5to15
LotPop manages and consults car dealerships, RV Dealerships and Motorcycle / ATV Dealerships across the country. We bring in experience in inventory management, inventory marketing, Internet sales processes, website management, Social Media, and Internet marketing. #turnyourinventory

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