Behind the Name
HOW DID WE COME UP WITH THE NAME LOTPOP ?
Stands for your virtual LOT, your virtual dealership. Your virtual LOT is as important, if not more important, then your physical LOT when it comes to driving traffic to your store. But this virtual LOT sometimes ends up not getting the attention that it deserves.
Comes from the fact that you need your website, your email communications, your SEO/SEM, your vehicles and your web presence to POP online. You need to POP and stand out against all the other noise on line and stand out against your competitors in both your marketing and communications.
Also stands for:
defined in the book POP Stand out in any crowd by Sam Horn as:
(Purposeful, Original, Pithy) to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
defined on smallbusiness.chron.com as:
“POP displays and marketing techniques draw attention to particular brands or special offers that create additional value or showcase the advantages of the product. This additional marketing has a large impact because it is in place at the very moment that the consumer is making a buying decision. Marketing messages by competitors may be marginalized by an effective POP marketing campaign.”
That is how LOTPOP name was created.