WELCOME TO DEALER WORKSHOP 2018!

Join us for the first annual Dealer Workshop

October 16th-17th, 2018

Kansas City Auto Museum

15095 W 116th St, Olathe, KS 66062

Dealer Workshop 2018

WELCOME

Dealer Workshop will take place over a day and a half to offer the most time to dig in to each course. During that time, we will take a deep dive into Inventory Processes, Internet Processes, and Marketing to get your dealership running at its peak performance.

DETAILS

The Workshop is offered at no cost for any current of previous Lotpop and Strong Automotive clients. The event is priced at $495 for non-clients which includes 3 sessions, dinner the first day, breakfast and lunch the second.

Dealer Workshop is open to

GM's, GSM's, Dealers,

New & Used Car Managers,

Internet/BDC Managers

HOTEL PARTNERS

Our Recommendations

Hilton Garden Inn Olathe

12080 S Strang Line Road

Olathe, KS 66062

(913) 815-2345

12070 S Strang Line Road

Olathe, KS 66062

Holiday Inn Express & Suites

(913) 397-9559

OUR INSTRUCTORS

JASEN RICE

  • What it takes to obtain both gross and volume with used car management

  • Dividing into 25 key metrics you need to track to increase volume 25-30%

  • How to carry what you sell and sell what you carry

  • Review stocking strategies for being proactive vs reactive

 Inventory Processes 

JONATHAN SCHRIEBER

  • Defining a good internet process and how to measure it

  • Does your process meet the customers' high expectations or is customer satisfaction hurting due to negative experiences?

  • Is business hurting because the store's culture and attitudes aren't willing to change and adapt with new required skill sets?

  • Is the dealership getting the most out of its lead providers and investments?

Internet Processes

JOHN PAUL STRONG

  • Google PPC: What does the auto path to purchase look like and how can a proper search strategy ensure that you are getting in front of your customers at each step

  • YouTube Advertising: Video has seen a large growth in the car buyer's journey, discuss how to best utilize digital video through Google

  • Planning for an Effective Digital Presence in 2020: Traffic will always be the lifeblood of your business and preparations must be made to ensure your digital marketing executions capture and convert prospects in order to maximize ROI. The digital landscape is always evolving and steps need to be taken in the next 18 months to ensure you're ready for what lies ahead.

Marketing

DATES COMING SOON!

Our team is currently working on the details of the next Dealer Workshop.

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Stay tuned for updates!

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Lotpop, Inc.

13470 S Arapaho Dr, Ste. 120, Olathe, KS 66062