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50:05
The Way Your Customers Find Your Inventory Is Changing. (And What to Do About It)
Your customers aren't Googling anymore — they're asking AI. On this episode of LotTalk powered by LotPop, Chris Keene and Renaldo Leonard break down two terms that every dealership needs to understand right now: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn why most dealer websites are invisible to AI-driven search engines like ChatGPT and Google Gemini, what the buying habits of millennials and Gen Z mean for your digital strategy, and the specific steps you can take this week to turn your website into an answer machine that generates real leads. Plus: how to pressure-test your vendors and why factory vehicle descriptions are costing you traffic. If you're a used car manager or dealership professional serious about staying ahead of the curve, this episode is one you can't afford to skip.
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50:06
The Way Customers Are Finding Your Inventory Is Changing. (And What to Do About It)
Your customers aren't Googling anymore — they're asking AI. On this episode of LotTalk powered by LotPop, Chris Keene and Renaldo Leonard break down two terms that every dealership needs to understand right now: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn why most dealer websites are invisible to AI-driven search engines like ChatGPT and Google Gemini, what the buying habits of millennials and Gen Z mean for your digital strategy, and the specific steps you can take this week to turn your website into an answer machine that generates real leads. Plus: how to pressure-test your vendors and why factory vehicle descriptions are costing you traffic. If you're a used car manager or dealership professional serious about staying ahead of the curve, this episode is one you can't afford to skip.
Play Video
Play Video
50:06
The Way Customers Are Finding Your Inventory Is Changing. (And What to Do About It)
Your customers aren't Googling anymore — they're asking AI. On this episode of LotTalk powered by LotPop, Chris Keene and Renaldo Leonard break down two terms that every dealership needs to understand right now: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Learn why most dealer websites are invisible to AI-driven search engines like ChatGPT and Google Gemini, what the buying habits of millennials and Gen Z mean for your digital strategy, and the specific steps you can take this week to turn your website into an answer machine that generates real leads. Plus: how to pressure-test your vendors and why factory vehicle descriptions are costing you traffic. If you're a used car manager or dealership professional serious about staying ahead of the curve, this episode is one you can't afford to skip.
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01:07:17
Stop Leaving Money on the Table: The Case for Leasing in Today's Market
Discover why dealers are missing out on one of the most powerful profit tools in automotive retail. Industry veteran Jim Holman joins the LotTalk hosts to break down the real benefits of leasing programs - from improved customer retention and service revenue to better inventory management and reduced floor plan exposure. Featuring actionable strategies on training, F&I structure optimization, and creating a sustainable inventory pipeline that keeps customers coming back. Perfect for used car managers, GMs, and dealer principals ready to stop overlooking proven fundamentals.
Play Video
Play Video
01:07:17
Stop Leaving Money on the Table: The Case for Leasing in Today's Market
Discover why dealers are missing out on one of the most powerful profit tools in automotive retail. Industry veteran Jim Holman joins the LotTalk hosts to break down the real benefits of leasing programs - from improved customer retention and service revenue to better inventory management and reduced floor plan exposure. Featuring actionable strategies on training, F&I structure optimization, and creating a sustainable inventory pipeline that keeps customers coming back. Perfect for used car managers, GMs, and dealer principals ready to stop overlooking proven fundamentals.
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11:54
Used Car Lead Management Suggestion Over the Next 60 Days
Get a free inventory analysis at www.lotpop.com/demo Book a demo of LotWalk - https://bit.ly/LotWalkDemo Subscribe to our weekly newsletter - www.lotpop.com/newsletter Every day, thousands of customers are searching online for their next used car. But for many managers, the demands of running their physical lot leave little time to focus on their virtual lot. That’s where LotWalk steps in. LotWalk simplifies your day by providing a clear, actionable game plan tailored to your inventory. It combines key insights from your inventory tool, CRM, and market metrics into a single, easy-to-use platform, giving you a comprehensive view of both your virtual and physical operations. With LotWalk, you can make smarter, faster decisions and ensure no opportunity slips through the cracks. Learn more at www.lotpop.com #weknowretail #lotwalk #usedcarmarket #usedcarsales #usedcars #automotive #automotivesales #dealership #dealer #dealershipbusiness #autonews #automobile #automotivetools #automotivetechnology #lotwalk #first30 #automotivesales #lottalk #poweredbylotpop #FYP #usedcarmanagers #automotivenews #automotive #usedcardealership #lotwalk #lotpop #dealers #dealership #dealershiplife
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01:16
Are your leads delivering real results or just draining your budget? 🚗
With the right tools, every lead can drive more sales and maximize your profitability. Let’s talk about how you’re turning leads into sold units! Share your experience below. 👇 #LotTalk #usedcars #automotive #dealersuccess #autosoftware #carmanagement #salesboost
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57:41
Why Your Photos Are Killing Deals Before They Start
In this eye-opening episode of LotTalk, performance engineer Eric Gidney joins hosts Chris Keene, John Anderson, and Renaldo Leonard to expose the merchandising and lead management failures silently killing dealer profits in 2025. Eric shares real secret shopping results, explains why template responses are costing you deals, and provides a step-by-step framework for auditing your digital showroom. Whether you're a used car manager, general manager, or dealer principal, this episode delivers practical takeaways you can implement Monday morning to protect margins and improve conversion rates. Topics include: quality merchandising standards, defending price online, trade-in value negotiations, CRM response strategies, and the critical connection between digital presentation and gross profit. Powered by Lotpop.
Play Video
Play Video
57:42
Why Your Photos Are Killing Deals Before They Start
In this eye-opening episode of LotTalk, performance engineer Eric Gidney joins hosts Chris Keene, John Anderson, and Renaldo Leonard to expose the merchandising and lead management failures silently killing dealer profits in 2025. Eric shares real secret shopping results, explains why template responses are costing you deals, and provides a step-by-step framework for auditing your digital showroom. Whether you're a used car manager, general manager, or dealer principal, this episode delivers practical takeaways you can implement Monday morning to protect margins and improve conversion rates. Topics include: quality merchandising standards, defending price online, trade-in value negotiations, CRM response strategies, and the critical connection between digital presentation and gross profit. Powered by Lotpop.
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