PricingSuccess StoriesHelp/Training
LotWalk
What is LotWalkKey FeaturesDaily Action PlanSwitch LeadsYour Performance EngineerIntegrationsCompare LotWalk
About
Our StoryOur TeamFirst 30 Challenge
Coming Soon
Lotpop ConnectLotPorter
Resources
LotTalk PodcastJasen's Quick TipsGuidesInsider NewsletterWTF: Work The FactsLotpop Videos
Log into LotWalkBook a LotWalk Demo →
LotWalk Pricing

Two ways to run it.
Same software in both.

Priced per rooftop on a standard six-month agreement. Pick how often your coach shows up, and bring your new car department along for $600 a month.

Pricing for

Used car pricing shown. Tab over to New Car to see what it takes to run both departments under one coach.

Most dealers pick this
Weekly coachingLotWalk Pro

For managers who want the numbers moving fast. Your Performance Engineer is on the phone with your team every week.

481-on-1 coaching calls a year,
one every week
  • Everything in Plus, and
  • Weekly 1-on-1 coaching call with a dedicated Performance Engineer
  • Written game plan after every call
  • Direct text and email access to your coach between calls
  • Team training included
$1995/ mo
About $66 a day for your used car department
Six-month agreement. One-time setup $1000 per rooftop.
Book a LotWalk Demo →
Monthly coachingLotWalk Plus

For stores with a strong used car manager who wants the full platform and a monthly check-in to stay honest.

121-on-1 coaching calls a year,
one every month
  • Full inventory and lead integration (DMS, CRM, listings)
  • Complete dashboard: At Risk, Scoreboard, Market View
  • LotStock stocking tool and Predictor
  • Daily Action Plan and Switch Leads
  • Self-serve support and training library between calls
$995/ mo
About $33 a day for your used car department
Six-month agreement. One-time setup $1000 per rooftop.
Book a LotWalk Demo
Add-onNew Car Department

Run the same discipline on the new car side. Add your new car department to either plan and your Performance Engineer covers both on the same calls: new car inventory and leads in the dashboard, one login, one Action Plan, and the new car lead data most stores never see.

+$600/ mo
About $20 a day. Same coaching cadence as your plan.

Prices shown are per rooftop. Multi-store groups get rooftop discounts. Pricing flexes with agreement length.
Not sure which one? Book a free LotWalk demo and we'll price your store together →

The math behind the price

Why the plan pays for itself.

What one aged unit costs you
$2,000a month

Jasen's math from the lot: a used car that sits costs you about $1,000 every two weeks in depreciation, floorplan, and the gross you're giving back at the auction. One 60-day unit is four thousand dollars gone. Most lots have more than one.

What LotWalk dealers average
+$400gross per unit

Across active LotWalk stores, average front-end gross runs about $400 a unit higher and inventory turns 22 times a year. The software surfaces the cars and leads; the coach makes sure they get worked. That is where the gross comes from.

Based on aggregate LotWalk client performance data.
Five cars.
That's the breakeven.

If Pro adds the average $400 of gross to just five of your units this month, it has paid for itself. Everything after that is yours. On a lot retailing 50 used units a month, that's one car in ten. The question was never whether the plan covers its cost. It's how many aged units you're willing to keep paying for instead.Breakeven math covers the monthly subscription. The one-time $1000 integration fee is separate, so month one takes about eight cars.

In every plan

You never pay extra for the software.

Plus and Pro run the same LotWalk. Here is what's inside.

The Dashboard

At Risk buckets, Scoreboard trends, and Market View. Your whole lot, every issue flagged, on one desktop screen.

Daily Action Plan

The list of cars and leads your team works today, built by the system and reviewed by your coach.

Switch Leads

Leads on sold or aged units matched to the live cars you can sell them. Sixty to seventy percent of lost leads get a second chance.

LotStock + Predictor

What to buy, what to price, and what each unit will do in the next two weeks, based on your market's real sale rates.

Inventory + lead integration

Connects to your DMS, CRM, and listings. Fifty-plus dealer platforms supported, set up in the first week.

A Performance Engineer

A real Lotpop coach who has run used car departments, reviewing your numbers with your team on a schedule.

Training library

Video walkthroughs, help articles, and live training requests from inside the tool.

See every feature →

The full list, with what each one does and which plan it lives in.

How to pick

Ask one question:
who's holding the line on Tuesday?

Pick Plus if…

You already have a used car manager who runs a tight process and just needs the visibility and a monthly gut-check from someone outside the building. You'll get the full platform and one call a month to review the numbers and reset the plan.

Pick Pro if…

The plan keeps dying by Wednesday. Aged units creep back, leads go unworked, and nobody owns the follow-through. Weekly coaching is the accountability layer that most stores are missing, and it's why Pro is where the fastest turnarounds happen.

Start with a free LotWalk demo.

A Lotpop coach pulls up your live inventory and lead data and shows you where the gross is leaking. You leave with findings either way. If LotWalk fits, that's where we price your store.

Book a LotWalk Demo →
Pricing FAQ

The questions dealers ask before they sign.

LotWalk Plus is $995 per month and LotWalk Pro is $1995 per month for your used car department, on a standard six-month agreement. Adding the new car department to either plan is $600 per month, so Pro with both departments is $2595 and Plus with both is $1595. Every plan includes the full software; the difference is how often your Performance Engineer shows up. There is a one-time $1000 integration fee, and multi-store discounts are available.
Both plans include the complete LotWalk platform: inventory and lead integration, the dashboard, LotStock, and the Predictor. Plus includes one 1-on-1 coaching call per month (12 per year) with self-serve support between calls. Pro includes a weekly 1-on-1 coaching call (48 per year) with a dedicated Performance Engineer, a written game plan after every call, direct text and email access to your coach between calls, and team training.
Because the results come from habits, not from a login. Turning aged inventory, rebuilding lead follow-up, and getting a sales team to run a daily Action Plan takes a few months of consistent coaching before the numbers move and stay moved. Six months is the shortest window in which Lotpop has seen that stick. Pricing flexes with agreement length; ask about longer terms on your LotWalk demo.
The one-time integration fee covers connecting LotWalk to your inventory feed and CRM, mapping your users and departments, and the onboarding sessions that get your team running the tool in the first week. It is charged once per rooftop, not per plan or per department.
Plus and Pro are priced per rooftop for your used car department. Want it on the new car side too? The New Car Department add-on is $600 per month on either plan, and your coach covers both departments on the same calls. Dealer groups with multiple rooftops get multi-store pricing.
A LotWalk demo is a free working session where a Lotpop coach pulls up your live inventory and lead data and walks through what they see: aging by bucket, price-to-market, lead response, and where gross is leaking. You leave with specific findings whether or not you buy anything. If LotWalk fits, that is also where you and the coach pick a plan and price your store.
Yes. Most dealers who start on Plus move to Pro once they see what the weekly cadence does, and you can step up at any point in your agreement. Moving from Pro to Plus is handled at renewal. Talk to your Performance Engineer and they will coordinate the change.