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Our Story

Built from the lot up.

Lotpop wasn't born in a boardroom. It was born on a car lot — from a guy who knew there had to be a better way to sell cars.

It started with one question

Why are dealerships losing money on cars they should be selling? Jasen Rice spent years in the trenches of automotive retail — selling cars online since 1997, running award-winning internet departments, and training thousands of dealers nationwide as a Performance Manager and Director of Performance Management at vAuto. In 2013, he started Lotpop from his basement with a simple belief: if you connect the right people to the right product at the right time, dealerships win. Not with more data. Not with more tools. With better visibility and real accountability.

Our Journey

2013

Founded in Jasen Rice's basement. One laptop, one dealer, one vision.

2017

LotWalk platform launches. First dealers onboarded.

2019

Growing fast. Team expands. Recognition builds.

2021

Inc. 5000 honoree (#2615). LotWalk Predictor launches.

2023

3x Inc. 5000. LotTalk podcast launches. LotWalk University begins.

2025

5x Inc. 5000. 50+ integrations. Dealers averaging 22× turn rates.

What we believe

Dealers First

Clients and dealers are always our top priority, both in the products we offer and the services we provide. Every feature, every coaching session, every update starts with one question: does this help our dealers win?

First 30

Everything we do at Lotpop is to increase our dealers' First 30 sales rate. Sell what's fresh, protect your gross, and stop the aging bleed before it starts.

I Am Third

The performance and well-being of our dealers are above all else, with our teammates coming in a close second. We lead with service, not ego.

Let's Talk

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lot is missing?

20 minutes. We'll show you exactly where you're leaving money — and how LotWalk fixes it.