Switch Leads is the LotWalk feature that finds every open lead on a unit you just sold and matches it to comparable cars sitting on your lot right now. The BDC gets a live vehicle to sell instead of a dead file, and you paid nothing extra for the customer.
Switch Leads are open leads on a vehicle that has already sold, re-matched by LotWalk to comparable vehicles still in stock. Most stores mark those leads dead the moment the car delivers. LotWalk keeps them alive, pairs each one with a live unit that fits the same shopper, and puts the match on the BDC's morning Action Plan. It is how LotWalk dealers give 60-70% of their lost leads a second chance without spending another dollar on advertising.
Three numbers from the LotWalk one-pager. They show up, in some form, on almost every Lot Audit we run.
This is not a training problem. It is how most CRMs and most processes are set up to behave.
A shopper submits a lead on a 2022 Rogue on Tuesday. Thursday, a walk-in buys that Rogue. The lead is still open in the CRM, and the shopper is still shopping.
The BDC sees "sold" next to the stock number and closes the file, or drops it into a status nobody looks at again. Follow-up stops that day.
That shopper wanted a compact SUV in a price range, not one specific VIN. They buy one across town, and you already paid for the lead that could have sold them a car.
Nothing to flag by hand. Nothing for the BDC manager to remember. The match is waiting when the team logs in.
When the DMS and CRM report the sale, LotWalk pulls every lead still open on that vehicle. The leads that would have gone dark are the starting point.
LotWalk looks at what you own today, not what you owned when the lead came in, and pairs each shopper with a comparable unit on the ground.
The BDC opens the day with the switch already written: this lead, this unit, this reason to call. The rep picks up the phone with something real to offer.
A slice of the LotWalk desktop view. Each row is a lead that would have been marked dead, now attached to a car you can deliver today.
Sample data for illustration. Stock numbers, vehicles, lead IDs, and counts are fictional.
Lead generation means buying more shoppers. Third-party listings, paid search, another provider promising more form fills. Every one of those costs money before the first phone call, and most stores are already paying for more leads than the BDC works well.
Switch Leads is the opposite play. There is no new ad spend. The customer is already paid for, sitting in your CRM. The inventory is already owned, sitting on your lot with floorplan running. The only thing missing was the connection between the two, and that is the piece LotWalk builds every morning. When 60-70% of your leads are on cars you no longer have, the cheapest lead in the building is the one you already bought and stopped calling.
That is why we call it BDC lead recovery software and not a lead tool. The BDC's job shifts from chasing a stock number to selling a shopper, which is what it should have been all along. If you want the process behind it, start with used car lead recovery and the specific playbook for recovering leads on sold vehicles.
One more thing dealers notice on the Lot Audit. The units Switch Leads points to are usually the ones with zero leads of their own, the other half of the 50/10/50 problem. Recovering the lead and putting activity on a quiet car happen in the same phone call.
Switch Leads are worked from the morning Action Plan, the same ranked list that tells the team which cars to work, which leads to call, and which reps to push. A Switch Lead is not a separate report the BDC manager has to remember to open. It is already in the day's list, with the sold unit, the comparable unit, and the shopper attached.
On the LotWalk vehicle cards, each unit shows its lead counts and its Switch count next to Age, Price to Market, and Predictor, so a manager walking the lot on the desktop can see which cars are picking up recovered activity and which are still quiet. The No Leads / Switches filter chip at the top of the view pulls the units with neither, with a live count, and the At Risk view breaks that same issue out by age bucket.
Then the accountability layer. The Scoreboard carries a Switch Leads trend chart alongside Total Worked and Total Active, and a user table showing leads worked and vehicles worked in the last seven days by name. Your Performance Engineer opens the coaching call there. If Switch Lead activity is flat, the coach and your BDC manager see it in the same minute and put it on the game plan. That loop, software plus a coach who checks, is the reason the leads actually get called.
Every store already has the data Switch Leads runs on. The CRM knows which leads are open. The DMS knows which cars sold. The inventory feed knows what is on the ground today. Sitting on that data costs you the shopper. Working it, every morning, from a list someone is held to, turns a dead file into a delivery.
Switch Leads is one feature of LotWalk, the dealership performance system that pairs live inventory and lead data with a dedicated Performance Engineer. See how it fits with the rest of the platform, or see pricing.
A Lotpop coach pulls up your live inventory and lead data and shows you how many open leads are sitting on cars you no longer own. You leave with the findings whether or not you buy anything.
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