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The Book

WTF.

Work The Facts on Inventory Management.

By Jasen Rice — Founder & CEO, Lotpop Inc.

Automotive industry leader Jasen Rice compiles a manual that is a deep dive into used car inventory management with the best techniques to bring dealerships to peak performance. Covering volume strategies, the pitfalls of market data, and pricing strategies that optimize exposure and make sense.

WTF: Work The Facts book cover by Jasen Rice
What's Inside

A no-fluff playbook for dealers who are tired of guessing.

Written by the operator who built LotWalk from the showroom floor up. Every chapter comes from real wins, real losses, and years of watching dealers get burned by bad data.

Chapter 1

Volume Strategies That Actually Work

Why chasing volume for volume's sake kills gross — and the balanced approach that grows both. Real turn targets by segment, and how to hit them without sacrificing profit per unit.

Chapter 2

The Pitfalls of Market Data

Market data is a lagging average. Here's why dealers who manage inventory based solely on market averages are always one step behind — and what to use instead.

Chapter 3

Pricing for Exposure, Not Just Price

The pricing strategies that optimize exposure, drive the right kind of leads, and make sense for your store — not your market's store two states over.

Chapter 4

Peak Performance Techniques

The specific techniques — from stocking to aging management to turn velocity — that bring dealerships to peak performance. Proven on hundreds of real stores.

About the Author

Written by a dealer, for dealers.

Jasen Rice has spent his entire career in automotive retail — from the showroom floor to running multi-store groups to founding Lotpop Inc. in 2013. He built LotWalk because he was tired of watching good dealers fight the same inventory battles with bad data and worse advice.

WTF: Work The Facts is the distilled playbook he wishes every dealership had. It's the book he wrote because dealers kept asking him the same questions — and now he's giving them the real answers in one place.

Stop managing by guesswork.

Grab your copy of WTF and get the same playbook Jasen uses with 200+ dealer groups. Real techniques. Real results. Zero fluff.