Privacy Policy

Lotpop Inc. ("Lotpop," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and safeguard data through our website www.lotpop.com, our software platform LotWalk, and our business development service Lotpop Connect. By using our website, products, or services, you agree to this Privacy Policy.

1. Information We Collect

a. Information You Provide

We collect information you voluntarily share with us, including:

• Contact Details: Name, email address, phone number, dealership name, and job title when you fill out a form, schedule a demo, or request support.
• Account Information: Credentials and dealership identifiers used to access LotWalk or related services.
• Lead Data: For customers using Lotpop Connect, we may receive lead and CRM data (such as customer names, phone numbers, and email addresses) to perform outreach on your behalf.
• Communication Records: Emails, texts, or phone call logs exchanged with our team.

b. Information We Collect Automatically

We collect certain data automatically when you interact with our website or platform:

• Device Data: IP address, browser type, device type, operating system, and referring URLs.
• Usage Data: Pages visited, time spent, and activity on our site.
• Cookies: Small files stored on your device that help us analyze traffic and improve functionality. You may disable cookies in your browser settings, but some features may not work properly.

c. Information from Third Parties

We may receive data from trusted third parties such as analytics services, CRM integrations, or marketing platforms to enhance our services.

2. How We Use Information

We use collected information to:

• Operate and improve our website, software, and BDC services.
• Communicate with you about demos, updates, and product information.
• Provide customer support and training.
• Enable Lotpop Connect to perform lead follow-up (via phone, text, or email) on behalf of dealerships using LotWalk.
• Analyze usage trends and optimize performance.
• Fulfill legal or regulatory requirements.

Lotpop Connect uses dealership-provided lead data exclusively for outreach authorized by the dealership. Lead data is not shared or sold to third parties and is used solely for communication and reporting within the dealership's LotWalk account. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

3. How We Share Information

We do not sell personal information. We may share data only in the following ways:

• With Service Providers: Companies that help us host data, deliver communications, or provide analytics under confidentiality agreements.
• With Dealerships: If you are a dealership customer, lead outreach data collected by Lotpop Connect (including call attempts or notes) may be shared within your dealership's LotWalk account for visibility and follow-up.
• Legal Compliance: If required to comply with law, enforce our agreements, or protect our rights and safety.

4. Data Security

We implement industry-standard safeguards — including encryption, firewalls, and secure access controls — to protect personal data. However, no online system is completely secure, and users should take precautions when sharing information electronically.

5. Data Retention

We retain information only for as long as necessary to provide services, comply with legal obligations, or resolve disputes. Dealership lead data processed by Lotpop Connect is retained in accordance with dealership agreements and securely deleted upon termination.

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access or request a copy of your personal information.
• Correct, update, or delete inaccurate data.
• Opt out of marketing communications.
• Request restrictions on data processing.

To exercise these rights, contact us at privacy@lotpop.com. If you are a lead contacted through Lotpop Connect on behalf of a dealership, please direct data inquiries to that dealership, as Lotpop acts as a service provider processing data under their direction.

7. Children's Privacy

Our website and services are not directed to children under 16. We do not knowingly collect data from minors.

8. International Data Transfers

Lotpop operates in the United States. If you access our site or services from outside the U.S., you consent to the transfer and processing of your information in the United States.

9. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised "Last Updated" date. Continued use of our services indicates acceptance of any changes.