25% of Your Customers Are About to Vanish

Transcript is auto-generated from the episode recording and lightly formatted. It may contain transcription errors.

Chris Keene (00:14): Hey folks, you have tuned back in. is lot talk powered by lot pop. I'm Chris Keene. One of the co-hosts joined by the esteemed once again, two days in a row, he is esteemed Mr. John Anderson and his sidekick, Mr. Ronaldo Leonard. So guess what? Two days in a row, you're the esteemed. Ronaldo's the sidekick, but also on stage with us today, the notorious sidekick.

Renaldo Leonard (00:14): Yeah.

John Anderson (00:38): Notorious sidekick notorious There you go, there you go. Come on. Come on. Come on

Renaldo Leonard (00:38): Thank you, Mr. Anderson.

Chris Keene (00:43): But Hey, gentlemen, back on stage with us again for two days in a row. Look who we got. We got max back. We got, we got them back. John, head spun like a top on the last episode.

John Anderson (00:43): My man. My man. Yes, sir. Still is.

Chris Keene (00:43): Alright, Rinaldo.

Max @ Provena AI (00:43): You

John Anderson (01:00): Yeah, I've just decided that all I want to do right now is just meet up with Max and have a cold pint. That'd take care of everything, right?

Chris Keene (01:00): I think you're gonna need more than one.

Max @ Provena AI (01:00): Yeah.

Chris Keene (01:09): Hey, I loved it. It was FX.

Max @ Provena AI (01:11): Welcome anytime. He's welcome anytime. We'll split a G. We'll split the G on the get-together.

John Anderson (01:11): Awesome.

Chris Keene (01:11): There you go. So I think what I love, I think what I loved on the last episode you asked a pretty, pretty good question. And Max was like, no, not it is, but it's great question because it was great question because everybody was asking that same question. And yo, the, what the bullet points that we left in the last episode was.

John Anderson (01:17): I'm in. I'm in, brother. That's awesome.

Renaldo Leonard (01:17): Can you threaten us? a good time. Right.

Chris Keene (01:41): the answer to your question, but if your question was the wrong question, which that question was, you know, talking about the SEO portion of it, talking about those Google reviews, et cetera. You have the importance of those Max in the most way he possibly could pretty much tells you, Hey, bud, you're from Fort Worth, Texas. You got the shit did wrong and you're a 50 something. I'm a 20 something. So, but that's okay. Because that's what we're here to do. We're here to learn. Okay. that point he left us with, and this is where I want to pick up today. Focus tailoring. Optimization the answers not the click. Okay. Max pick back up right there with us because we were really starting to get it into the AEO, which is the answers. And the GEO, which is how I understand it. It's kind of the transmission to all of this AI. kind of makes everything move, but kind of pick back up there and talk about that AEO and GEO again, those definitions. And let's pick back up where we left off yesterday.

Max @ Provena AI (02:47): Perfect, perfect gents. I'm glad to be back on today and wrap this up because last episode I went into all the details and the whereabouts, why it's happening, but let's create some clarity on this guy. So yes, has been the go-to whenever it comes to website optimization so that you're getting in front of as many consumers, as many prospects as possible. whether you are a vendor or you're a tech or software as a service company in the automotive space. CarMax has proved just on recently, I believe the 27th their partnership with ChatGPT has put concerns, has put curiosity. People have questions, you know, why is this, what's happening? And truth of the answer is, is that people going Google and typing up Honda dealership near me anymore. They're asking, what is the most reliable family SUV under 35 K to fit me and my kids that put pizza all over the back seats and chicken nuggets, right? This is the reality of it because the tools that are available for the consumers now are so powerful and so direct to the answers that they're looking for. They don't even have to click onto a website. Like I said in the last episode guys, in May, 2024, zero click searches went from 50 % up until 2025 in May up to 70%. So if you look at that statistic alone, it shows you what that tells you is that people are getting the answers quicker elsewhere. And that's what AO and GEO.

Chris Keene (02:47): jaw down my head spinning.

Max @ Provena AI (02:47): Ha!

Chris Keene (02:47): Now my husband and John, John, what's what's your thought to that? Because it'll be hundred percent just transparent with everybody to sit there and try to now start thinking about the, the clicks don't hold the weight that they used to hold that. That is really kind of just got my mind boggled here. And John, know, you and I, Spend a long, long time on the retail side of these dealerships. And we, we were looking for those VDPs. We were looking for those clicks to the website. We were looking for those clicks, clicks, clicks, clicks, clicks. That's all we've heard about is fricking clicks. You know, how do you. Ingest all of that and take your brain from a pretzel and try to straighten this shit out.

John Anderson (05:13): Brother, I'm going to be transparent with you. don't know right now. I mean, this is, I'm just being transparent. mean, my brain is turning and I'm thinking, you know, I'm putting my, I'm putting my general manager and owner's hat back on. And I'm thinking it does make sense. It absolutely makes sense. No, % here. Listen, tied into what Brett had to say in our last podcast, right? He talked about, right. I'm still thinking of.

Chris Keene (05:27): But it makes sense though, doesn't it? It does make sense. Okay.

John Anderson (05:40): Cause I even, I even mentioned, I even said based on that search that I did, Gemini and what it come back and said, right. even said customer service, customer service, customer service, and Brett came on and followed it up with, you know, my generation is not as keen on customer service as, they are of, quickly finding the answers to resolve my problem. Right. Cause I can, if I can do that, if I can do that, then the customer service should take care of itself for the most part. Right. I've quickly, because of AEO, I've found the answers to my problem. Right. And that, and that cut out from a dealership perspective, that just cut out multiple layers from a, as a customer that I've got, that I historically had to walk through. Right.

Chris Keene (05:40): Mm-hmm.

John Anderson (06:27): So my brain sitting here turning right now going, okay, how do I get, what's the quickest way for me to get the information out there so that I can bring myself, when these, when the, when, folks like bread are on looking for that information, right? How do, how do I get myself as a dealership, in front of these, in front of these, these customers, right? Because they're to, to example yesterday, right? he brought it up this morning, right? If I'm looking for an SUV and I've got, I an SUV that has quad captain's chairs that gets a certain mileage, right? It's to serve those. It's going to serve me those SUVs. I have to call and ask those questions of a dealership. I don't have to, can bypass the dealership. So from as a dealer, how do I get myself? How do get myself? What's the best way or fastest way for me to get myself?

Chris Keene (06:27): Mm-hmm.

John Anderson (07:18): Inserted into that equation, right? And that's where my mind's going is how do I take this? The thing I think it's really where every dealer's mind should be going. Right. When, when I hear, I hear max referred to zero click searches, holy crap.

Max @ Provena AI (07:18): Mm-hmm.

John Anderson (07:32): That, you know, Chris, we talk about, you, they're your challenger method, right? What keeps me, what keeps me up at night? That would be freaking keeping me up at night.

Chris Keene (07:32): Mm-hmm. Ha ha ha ha!

Renaldo Leonard (07:32): That's it, huh? So I can, let me...

John Anderson (07:46): That'd that'd be key. That'd be keep me up at night, bro.

Chris Keene (07:46): So.

Renaldo Leonard (07:49): Right. So let me ask, can I ask a question on it? Try to, I'm trying to connect dots here. So, Chris, you just mentioned that we've kind of been focused on those clicks, right? I asked that question of Max. Max says that that is foundational for what. GEO is generating. And so we don't necessarily need to abandon that, that train of thought.

Chris Keene (07:49): Yeah! Yeah.

Renaldo Leonard (08:12): We still need to drive those clicks because the GEO is picking up on that and maybe identifying your website or your business as an authoritative source of information and maybe serving you up on the AEO side of it. that fair to say?

Max @ Provena AI (08:12): That's it. Hey guys, like, yeah, like, like honestly, you guys do have a good understanding of, what we're dealing with here. yes, like it's a, it's an over.

Chris Keene (08:40): Hey, that's first off, max. That's scary as hell that the three of us knuckleheads have got a good understanding of this because we, Hey, listeners of viewers, we did a crash course of searching to understand what the hell this shit is to get to this point. And now we got a guy that's does this for a living, telling us we got a good understanding. My point to that is this.

Max @ Provena AI (08:40): You

Renaldo Leonard (08:40): Yeah.

Max @ Provena AI (08:40): you

Chris Keene (09:04): If we can sit there in a matter of two weeks, educating ourselves on this and get ourselves prepared consult with our partners here at lot. Pop. Why can't you, why can't you do the same thing or tap into resources like a maximum cook, which I'm going share all of this information later, but why can't you tap into a resource like max? to get yourself educated as well because he said it 25 % reduction in Google search by the end of this year. Brett said it a couple of weeks ago, the phone book became a dinosaur.

Max @ Provena AI (09:04): Full book.

Renaldo Leonard (09:04): Yeah

Chris Keene (09:41): Hey, am I wrong? Gentlemen or listing your first clicks sounds to me like them some bitches about to come dinosaur to

John Anderson (09:54): Hey, I don't want to, uh, and I hear you Chris, you're spot on, but I don't want to, I don't want to jump over it because you went down a, you went down a rabbit hole there, which is cool, but I don't want to jump over, uh, max's answer to Ronaldo's question. No, that's cool. It's just that I thought Ronaldo asked a great question. I want to make sure we get the answer.

Chris Keene (10:09): Yes, yes, I'm sorry. My bad. So yes, because I completely disrupt that, paraphrase the question again, Ronaldo for the viewers and listeners that went down the rabbit hole with me. Okay. Sorry about that guys. but viewers and listeners paraphrase the question again, Ronaldo max give the answer and I'll sit here and shut up.

Max @ Provena AI (10:09): No.

Renaldo Leonard (10:09): Doody.

John Anderson (10:32): exactly what Ronaldo's thinking dude that was five minutes ago I don't have any idea with the question I asked I would I would have said the same thing

Renaldo Leonard (10:32): Five minutes, that was 45 seconds. Yeah. So just trying to connect the dots. We mentioned that clicks were not what we were searching for. And that's not what's driving what we're trying to achieve here. That is the foundation for what is the AEO is providing when people go in and throw these prompts in. And so it's still necessary, but we just need, when we're tailoring that we're providing on our website, it has to be with an authoritative which is what. AI is kind of melding together to provide the answer that it's giving. And so we don't need to abandon that completely. We just kind of have to meld the two together in order to be successful and get the results that we're looking for with the AEO and GEO.

Max @ Provena AI (10:32): exactly. And it's rather that's it's a point you made. And you have like genuinely to touch on to what I said, you guys do have an understanding, like you know how it works. And I think that it's a case where you guys are confused or if, know, John's head, like his brain might be tied up in the pratt. So we don't know. But my is, I don't think it's confusion. I think it's just a feeling of overwhelm, which is Man, like even though, although I'm talking about it with complete clarity, complete conviction. Yeah, man, like it's a huge market. It's a huge shift. And you have to either adapt with the times or you get left behind. It's sink or swim. Like you can't say as a dealership you haven't been or dealership a vendor, a software company, you can't say that you haven't been in these situations before. know, history does repeat itself. yeah, like adapt with the times. know how to how to catch that wave. And this is that wave. Funnily guys, yes, SEO changing. is changing with being birthed AEO and GEO. However, to put it super simple, SEO is the to AEO and GEO is because it will pick its answers from the SEO backend work. that you've done, right? And that's how you're going to perform. Now, like what I could do is I could spend the next 20 minutes on here talking about exactly how you become an AEU specialist and GEU professional. I have, like that's not why I'm here because at the end of the day, if I wanted to, if I owned a restaurant and I serve chicken and chips and I want to start making pizzas, what's the quickest way for me to adapt? I'm not going to spend weeks learning how to make the quickest pizza. I'm going to hire a pizza chef and right. So that is the way you do it guys. It's about learning how to adapt. It's about learning how to outsource or hire indirectly. And like I said in the last episode, where you're going to yield from this is picking up on the guys who are around my age. I'm not 30, I've got a beard, I'm 21, but picking guys of my age who are learning and adapting in this market so you don't have to pickle your brains to do so.

Chris Keene (10:32): that again about in the infrastructure. want the viewers and listeners catch that again.

Max @ Provena AI (13:45): Yeah. So guys, the SEO the infrastructure for what? AEO GEO was birthed from. So to make that clear and really put it out there, AEO and GEO gets its answers, gets revision from everything that's on the internet already. Right? That's where its limits are because it's not going to create new ideas, it doesn't have any forward thinking capabilities, but what it does do is it scrapes the internet to give you the best answer in the quickest amount of time. Where is it going to find that? Well, it's going to find it all the backend work that you've done for the past years with your SEO performance. So it's not a case where you guys have to completely scrap, you know, what has been the current ways of website optimization. You have to adapt. and you have to tailor your work more accordingly so you're getting the direct answers, right?

Renaldo Leonard (13:45): Gotcha.

Chris Keene (14:42): So is this in how I understand that? And again, please, if I'm wrong, tell me like you did, Ronaldo put his ass in place. But what you're saying is to fuel this GEO and AEO. The back end of your websites need be in to have the answers.

Renaldo Leonard (14:42): .

Chris Keene (15:04): to what these people are putting in the chat, GPT, the Google Gemini perplexity, et cetera.

Max @ Provena AI (15:09): Yeah, yeah, exactly, exactly. If, if I, you know, like essentially like the way chat, we keep talking about chat, I honestly, it is, it is like, put it, to put it super simple, whatever answer fits best, right? That's what chat is going to throw at the consumer. So doing so, whether you're a vendor, whether you're a SaaS company,

Renaldo Leonard (15:09): you

Chris Keene (15:19): It's the one that's used the most.

Max @ Provena AI (15:35): You have to think about your offer positioning. You have to understand your total addressable market. You have to put yourself in their shoes and you have to understand what questions they're asking to be able to buy your product. And that's where you would start. Because, like I said, like people aren't looking at dealerships near me. If my mom is using chatty BT, right guys, come on. be real here. That tells you something. People are getting answers quicker elsewhere, so why the hell would they be doing it the same old way?

Renaldo Leonard (15:35): Truth. Yeah.

Max @ Provena AI (15:35): you

Chris Keene (16:06): Well, he just, he just said we're, cause we're all old enough to be as netting and John's older to be as people. So, you know, thank you, Max, for just reminding us that we're fricking old. Appreciate that buddy. Cause we're, we're all fumbling with this chat GPT and Google Gemini. Go ahead.

Renaldo Leonard (16:24): Yeah Hehehehe Well, Max is to the point. He's like, I can explain it to you, but I can't understand it for you. give me a call, write me a check, and we'll get it squared away.

Max @ Provena AI (16:37): can only bring a horse to water.

Chris Keene (16:37): John, that?

Max @ Provena AI (16:37): You can only bring a horse to water, but you can't force it to drink, you know?

Chris Keene (16:40): That's my That's my guy right there.

John Anderson (16:40): Ha

Renaldo Leonard (16:40): no, no, no, no, no, no. If you put salt in a horse's oats, he'll drink all day long.

Chris Keene (16:45): He'll drink all day long. So, but, John, mean, think about that though, because you know, you take it again, some cats that been in the car business for a long time here. Okay. And the way he just explained that, that SEO is the infrastructure for a EO geo in the backend of our websites. I mean, don't stop doing what we're doing.

Max @ Provena AI (16:45): Ha

Renaldo Leonard (16:45): all day long.

Chris Keene (17:13): in improving that context on there. So that way on the front side of things your websites, don't, don't stop doing those things. But I heard out of that, John is dealers are going to have to start having pages and pages and pages on backend of generalized questions that are questions with. answers. Is that correct, Max?

Max @ Provena AI (17:13): Yeah. So like the game has changed. We've made that really clear even the past couple of episodes. And the best answer that I can give you guys is that, yeah, the information, the backend work that you're doing, the blog works, whatever it may be, it has to be direct guys. Because if it's indirect, well, guess what? Like ChachiBT, it's not going to pick your answer because, you know, the user like...

John Anderson (17:13): you

Max @ Provena AI (18:04): Chachi PT's job is to give, like I said, the most direct answers efficiently as possible. So the more vague you are with the work that you're doing in the backend with your SEO, not going to perform people's eyeballs are because they're not going on Google. They're going to Chachi PT to get their direct answer.

Chris Keene (18:20): shit. Okay. So, John, we, we, how many times have we looked and audited dealers listings and we see the beautiful vent explosions or the factory options a of that vehicle. How many times do we see that John?

Renaldo Leonard (18:20): You

Max @ Provena AI (18:20): But look.

Renaldo Leonard (18:40): Yeah, he's conversing with the Elon right now. Yeah.

Chris Keene (18:43): him and Elon. Okay. So here's my question because I think I read this somewhere, Max. I want to make sure that not with dealers in the wrong way when it comes to this, but of a year, because of GEO, I think I read somewhere that those engines will not recognize factory descriptions as answers. It won't what they have in there relevant. To a potential answer. So let me give you an example. a uses the factory said. As the description of a vehicle with Sarah Sunlight Radio, with Apple with Power Express with a speed transmission, blah, blah, blah. If they use how the factory described it.

Max @ Provena AI (18:43): Mmm.

Chris Keene (19:34): AEO and Jio are kind of glossing over those. but if the consumer says. Hey, show me a vehicle with. Apple CarPlay. How would how would dealers need to be prepared in describing these vehicles? Well, first question, is that true that these AEOs and Jio's they're not grasping? those factory descriptions. First off, answer that question for me.

Max @ Provena AI (20:00): Yeah, so that's a good question. And the answer to that would be, it really depends on the prompt that was given in the first place. Let me give you an example. If here wants to look up a car he doesn't really know much about cars, he knows he wants a new one. He knows his old one's bust. knows his wife is complaining about it, right? He needs new AC, whatever. He's gonna put in a white car. for family, new AC, right? So there's John, you've got John. And then you've got some, then you've got Samuel. Samuel loves cars. He lives in Breeze. Matter of fact, he's a V8 head. He's a petrol head. Now this guy is going to go in and he's going to go put a prompt in. says, I want the next spec for V8 XYZ and the budget of this and this. Here's the examples, find it in my area, right? So we've got Samuel here, you got John. Now what's going to happen with Samuel is more likely, people like him are going to get prompted and they're going to get what you said about the entire vehicle description because Chachi PT has now understood that this is an expert buyer, right? And then you've got, like who most people are when it comes to dealerships, right? You're not always gonna get the expert buyer. Whenever you get an expert buyer in a dealership, you're thinking, this guy knows everything already, he's here, he has an idea of what he wants. Whereas most people probably are just shopping around stuff. But that's the vast majority. As a market expert in the industry, you want to look at the total adjustable market. Where is it the largest? And in this case, it's going to be people like John, not you, John, different John, right? So what I'm trying to say is, yes, what you're going to want to do is you're going to want to make the answers that are more suitable to people like John, who are looking up blue SUV on their 35K. That's a perfect example because the 10 % are maybe going to look up exactly, even F10, exactly what they're looking for. You're looking to get that 90 % majority who are looking up something that they're not too sure they're still shopping around for, right? Like, me make... an example of why this makes sense. I want to talk about the CarMax study again. know you've been talking about it. This is why they did what they did. They partnered up with Chachi BT. Now that means over 45,000 vehicle searchables are to be able to be found through natural language. what John, who was looking up blue SUV under 35K, what's going to happen now is

Chris Keene (20:00): Yes, yes.

Max @ Provena AI (22:24): Sellers are going to get instant valuations. Buyers are going to get a direct path to CarMax's offer pool without even leaving Chachi BT. Right? Just like that. So think about, think about that for a second. like that's where Max have done what they've done because they, they seen what's happening.

John Anderson (22:24): Wow. Wow.

Renaldo Leonard (22:24): We.

John Anderson (22:43): Wow. Game changer right there, bro.

Chris Keene (22:45): I mean, John, think of it. I know you've got 50,000 thoughts around that now. he just said unpacked from a dealer's vantage point.

Max @ Provena AI (22:45): Game change.

John Anderson (22:55): Yeah. was just a game changer. mean, I look, I'm, I'm just going to look, know that we are in the automotive industry. just have trouble letting go of, of habits. would encourage dealers after, look, if you're listening to this or watching this, I'm going to encourage you to, do exactly what max recommended. you know, typically. as dealers, tend to base our hierarchy on served different departments. And I think as you're looking at this moving forward, you've got to change strategy. You've got to get people, you got to get some people on your staff that are young folks that understand this. Just to the example that, know, Max used about. You know, if I want to start a restaurant and I want to, I want to have that restaurant catered a certain thing, I want to get that right chef in my restaurant to be able to, to be able to do that. so dealers, would, I would strongly general managers. would strongly recommend man, that this is what you start thinking about is how am going to get those people? If I don't have them already, right? How am I going to get those people in my store? Uh, that can. that can develop this around what we've been talking about, because that's going to be your fastest resource. Because that, that what Max just described of why CarMax partnered with chat GPT folks, that's a game changer right there, man. They just stretch their legs out. you know, they just, they just lowered the boom. you know, they just, they just, they just brought the B2 bomber over the top of your dealership right there, brother.

Chris Keene (22:55): Yes, sir.

Max @ Provena AI (24:31): Yeah. Yeah. And I just want to touch on that. what I don't want to do is I don't want to come across as the guy who's come, call all you guys old heads and you might well be, but that's not my job. What I'm trying to say is guys like there is serious leverage for the vendors and the companies out there that are mixing up their, you know, their team, their employees, their employees, because that's where the leverage is. Like, yeah.

Chris Keene (24:31): HAHAHA

Renaldo Leonard (24:31): Thank

Max @ Provena AI (24:58): experience comes with wisdom in the game, comes with decision making, and then where we can come in is different angles on the new market, and that's what's evolving.

John Anderson (25:09): Max Max, you didn't come across that way at all. My friend. I got a totally what you're what you just said, right? Is to get that mix, right? You've got the you've got a base of folks like myself, like Chris, like Ronaldo that have the not the knowledge base of the car industry and how that works. And then the experience. But what I, yeah, I what I wanted to hit on what you said is. dealers don't be scared to hire people that don't have previous car experience. As a matter of fact, that's what I would want. That's what I would want is somebody coming in fresh, new perspective, understands this young person that doesn't have all those roadblocks put up in front of them from years in the car business. And then you mold those two together and now you've got an A-Team. Now in my perspective, you've got an A-Team.

Max @ Provena AI (25:09): Exactly, John.

Chris Keene (25:58): Oh, I don't disagree. I don't disagree, John. And that's why for the viewers, for the viewers, I'm sharing it on the screen right now. You know, Max McCook, the co-founder at Provena AI there, there's a way to drop him a note, you know, to get a consultation because he is that present future. He is that present future that you need.

Renaldo Leonard (25:58): you

John Anderson (25:58): Absolutely.

Chris Keene (26:25): to get your ass ahead of the game here and now go play catch up with the car Max. Yo, before we wrap before we wrap here, Max, I want you to unpack know, with with. Some detail, but as quick as you can, so Brett, don't kill us, but know, you had sent to us talking car Max.

Max @ Provena AI (26:25): Haha

Chris Keene (26:48): parting with chat GDP GPT. And one of the bullet points you put in there, car max just proved the thesis. The question is who moves next. The dealerships who optimize for AI discovery now will own their local market for years. The ones who wait will wonder where their traffic went unpack that.

Max @ Provena AI (26:48): Yeah, so guys, recent study done that in the US that's, car buyers from the dealerships are now like as their first intent are searching up on AI tools. That's the statistic between 30 and 40%. So that's 30 and 40 % of your market are now going on AI to search up, you know, keep saying blue SUV near me 35k. So CarMax, you know, they've picked up on this. They've seen the move in the market. They're on the wave. Now, what you're in now is a position, what I like to call is sink or swim, sink or swim, because the advancement in AI, advancement in the amount of use cases in ChachiPT, Claude, Gemini, it's only going one way guys and it's going up. So what you can do is like, okay, problem. Now what's the solution? The solution is you can reach out to me. No, I'm just kidding.

Chris Keene (26:48): Yes.

Max @ Provena AI (27:58): You can reach out to me or you can go and do the work on yourself and understand where the market is moving. that's that's what's happening, guys. said it. Chris has said it. John said it. Ronaldo said it. What your job is now is you want to know whether or not you're OK with I'm to refer back to to the prediction of Google dropping by 25 percent. If you're OK with a quarter of your market disappearing in the next 12 months, then don't do anything. If you see that as a problem that you want to identify, We'll then get with the times.

Chris Keene (28:30): Oh, that is a sound bite right there, bread. If I've ever heard one, I mean that, that was just so damn strong right there. You know, um, I want to share this on the screen one more time because you know, it's, it's not often that we get a relative outsider looking into our industry, but can relate and 100%. You know, just kind of speak the truth here.

Renaldo Leonard (28:30): I love it.

Chris Keene (28:56): Of what we're talking about, you know, max mccook has been bringing the heat for two days with the snail. You know, for you folks that are on the YouTube or watching this, the full, you know, our, put together here of, this podcast this week, you guys, I'm going to tell them, you know, I'm going to tell them, and I'm going to tell you now, if you're not, you know, at minimum reaching out to max mcook, you know, co-founder of Provena AI. There's this contact information info at Provena dash AI.com. If you're not reaching out to this man to, to get yourself positioned, I mean, unless like he said, you're okay with 25 % of your business just disappearing. You know, uh, if you, if you're okay with that, then don't reach out, but this is what I'm going to tell you guys. You know, reach out to do a consultation and get figured out which direction you got to go. because you don't want to be left behind in the automotive use car giant out there in the world today of chat or of car max using chat GPT. They're light years ahead of everybody. Contrary to what you've seen on the social media Contrary to what you've seen on the social media of folks out there talking about, well, you know, it's too new whatnot. no, I call complete bullshit no, I call complete bullshit on that. that. Okay. So you need to sit there folks. You need to get ahead of this.

John Anderson (28:56): Thank

Chris Keene (30:19): Unless like Max said, you're okay with 25 % of your business just evaporating. know, that being said, John, 30 seconds, anything in closing for Max or our viewers.

John Anderson (30:19): thank you, Max. mean, I listen, man, it's not often we've had some excellent guests on our, podcasts and I appreciate you coming on and, and this is just excellent information. So, Chris put up our Brett put up Max's contact information again, real quick for me. Cause I, you got it, Chris. Cause look,

Chris Keene (30:19): I got it.

John Anderson (30:52): I just wanted to drive home because we got some folks that are listening and not watching. Right. So just read out. There you go. Info at Provena. info at Pravina. I don't even know what that is. Dash dash AI dash AI.com. Dude, I'm, I'm, I'm, my brain is twisted man from this last two days. I'm just telling you, man, I listen, I feel, I feel like, I feel like I'm a pretty, at my age, right? I feel like I've really worked hard to try to keep myself, on top of things.

Chris Keene (30:52): Dash. That's a dash. Are you kidding me, John?

Renaldo Leonard (30:52): Bash. You

Chris Keene (30:52): Alright, so I...

Max @ Provena AI (30:52): you

John Anderson (31:26): But I just realized, I just realized, I just realized how far behind I am, man. I seriously. So it's got me, Matt, Max got me all twisted in a pretzel over the last couple of days, man.

Chris Keene (31:26): except for what the dash is.

Renaldo Leonard (31:26): Hmm

Chris Keene (31:26): Let's start with the dashes.

Max @ Provena AI (31:26): You guys.

Renaldo Leonard (31:40): You got your head in a figure four leg lock? That's all right, bro. We're gonna get there.

John Anderson (31:40): You're weak! Yeah.

Chris Keene (31:40): No, no, no,

John Anderson (31:40): No, I get it.

Max @ Provena AI (31:40): time.

Renaldo Leonard (31:54): Yeah, first of all, Max, thanks, man. Really do appreciate it. Look forward to doing this again whenever you're available. But to everybody out there, this is just one of, this is another evolution in our business. And Chris and I, we've had those conversations where when we were with the auto and we were telling dealers that you could take an eighth grader, teach them what the metrics mean. Don't buy a car over this percent price to market because you're going to sell it at this percent price to market and they would get it. This is the same thing in that evolution, something where we're going to have to rely on people that aren't bogged down with conventional thought and everything that we've been experiencing over the last 20 years or so. That new blood is going to drive this at your dealership. to make sure that you can connect with those other folks that are out there in the market that we need to attract. And so don't be afraid. You've got resources, resources like Maps. Plug into it and we can no longer just sit along to get along. We got to get in where we fit in, right? Hook it up like a tow truck and keep on rolling.

Chris Keene (33:06): Uh-huh. Yes, sir. Yes, sir. I love it. I love it. It max again. Uh, you know, John, myself, Ronaldo, everybody here at a lot pop our viewers and listeners that have just really sunk in. thank you for sharing so much great information in preparation to get us on the right track here. We thank you. Thank you. We thank you so much for that. It's very, very much appreciated. for the viewers and listeners that are still out there for y'all that have liked that have shared that have gave us some great reviews on Apple. Please do the same thing on these last couple of episodes. Like I'm Sharon. Continue to give us reviews. We thank you all so much. Things like that is what helps power us and continue to move us forward. Continue to get us spread out there so we can find great guests come on like Max. to help pour back into our industry. So we thank you for those reviews. We thank you for the likes. We thank you for the shares, but again, on behalf of Lotpop, on behalf of Lot Talk, on behalf of Mr. Anderson, Mr. Leonard, and our new friend, Mr. Max McCook, we thank you all for tuning in. We wish nothing but success and we will catch you next week. Same bat time, same bat channel. We out.

Renaldo Leonard (33:06): Reckon.