Car salespeople can use free AI tools like Gemini, ChatGPT, or Claude to generate ready-to-post social media content, lead follow-up scripts, and customer outreach messages in under 30 seconds, simply by asking the AI to scrape their own dealership's website for talking points. This lets any salesperson, regardless of writing skill or tenure, build a personal brand that travels with them and creates the referral business that outlasts any single dealership job.
What you'll walk away with
- Gemini and similar AI tools can generate a complete, on-brand social media post by scanning your dealership's own website, no copywriting skill required.
- A personal brand built on social media follows the salesperson, not the dealership, and is what generates referral business years after they've moved on.
- AI can turn a stack of unanswered switch and active leads into a list of selling points and outreach scripts in about 20 seconds.
- Orphaned customer accounts are one of the easiest places to apply AI, since a quick, personal video message often outperforms a generic CRM email.
- Lotpop founder Jasen Rice calls this "automotive intelligence," the skill of applying everyday AI tools to the specific job of selling cars.
What Is "Automotive Intelligence" and Why Does It Matter for Used Car Sales?
Automotive intelligence is a term Lotpop founder Jasen Rice uses to describe something simple: a salesperson's ability to take the same AI tools they'd use to find a restaurant or shop for shoes and point them at their actual job. It's not a new piece of software. It's a mindset shift about tools that are already sitting in the browser.
As Chris Keene put it on this week's episode, "Use your automotive intelligence that you guys have, and leverage the tools that you would use to go find the next greatest pair of shoes or to go find the next restaurant to go eat at. Use it to speak the language of your buying consumer."
That's the whole premise. Most car shoppers are already asking AI tools to compare vehicles, summarize reviews, and draft messages. If your sales team isn't using the same tools to communicate back, you're speaking a different language than the person you're trying to sell to.
And this isn't generational. John Anderson, a Lotpop coach in his sixties with decades in retail, uses Gemini daily and was, by Chris's account, "lit up like a kid at Christmas" the first time he saw what it could do. If a 30-plus-year industry veteran can adopt it on day one, there's no excuse for the rest of the floor.
How Can a New Salesperson Use AI to Announce Themselves on Social Media?
One of the most overlooked moments in a salesperson's career is their first week. New hires are handed a desk, a CRM login, and maybe a name tag, but almost nobody tells them how to actually let their personal network know they're in the car business now.
On the episode, Chris Keene ran a live demo using a real dealer partner's site, Bozard Ford Lincoln in St. Augustine, Florida. He opened Google Chrome, pulled up the dealership's website, clicked the Gemini icon in the corner of the browser, and typed a single prompt: "I just started working here. Show me the best content to let everyone know on social media that I work here."
In about 30 seconds, Gemini returned three full content options, complete with captions, photo and video direction, and a call to action, all pulled directly from that dealership's own site. Option one was a warm, professional announcement post for Facebook or Instagram, built around a photo in front of the showroom and copy about joining a dealership that's served the community for 75 years. Option two was a behind-the-scenes video script formatted for Instagram Stories, TikTok, or YouTube Shorts, walking a quick pan of the showroom and the lot's roughly 1,400 vehicles, "from factory Raptors to fully customized lifted trucks." The third was a list of "rookie tips," including a reminder to tag the dealership so the marketing team and coworkers can engage with the post, plus a line about the dealership's three-day exchange policy framed as a trust signal for friends and family.
Renaldo Leonard's takeaway on that demo: "High value content and a call to action," generated without the salesperson having to write a single original word.
How Can AI Speed Up Lead Follow-Up on Switch and Active Leads?
A switch lead is a CRM lead where a customer's interest shifts away from the vehicle they originally inquired about, which means the talking points a rep prepared no longer match what the customer is actually looking at. An active lead is simply any open lead still inside your follow-up cadence, usually requiring contact every few days until it's closed or disqualified.
John Anderson shared a real example from a dealer partner whose sales team had a backlog of switch and active leads sitting untouched. When he pushed on it, the excuse was that having a quality conversation about an unfamiliar vehicle felt too difficult for the team.
His fix took less time than the excuse. He opened Gemini, pulled up the actual vehicle listing from the dealership's website, and asked for selling points. "Within 20 seconds, I had a whole list of things that I could either put in my own language or just copy and paste," John said. From there, he built what he called an old-school drip campaign: feeding that AI-generated information to the customer every three days over a couple of weeks, always fresh and always specific to the car in front of them.
His point to skeptical sales teams: "You don't have to have the most eloquent people. All they have to do is use the technology."
How Should You Use AI to Reach Out to Orphaned Customers?
An orphaned customer is a customer record left in the CRM after the salesperson who originally worked the deal leaves the dealership, often reassigned in bulk to whoever's left on the floor with little context on the relationship.
Chris Keene demonstrated how he'd handle a fresh batch of orphaned accounts. He asked Gemini: "I just received a bunch of customers that were orphaned and now in my name. How should I reach out to them to catch their attention?"
The response: record a quick, casual 15-second selfie video from the lot and send it as a text. Something like, "Hey John, it's Chris out here at Bozard. I just took over your account, wanted to put a face to the name. I'm your new go-to guy for anything you need. Save my number, text me if you ever need anything at all."
No ask for money. No ask for time. As Chris pointed out, the entire message is built around helping the customer, not extracting something from them. Renaldo summed it up best: "You went Jerry Maguire, help me help you."
The Automotive Intelligence Starter Kit
A short list of copy-paste AI prompts for new-hire announcement posts, switch-lead outreach, and orphaned customer texts, built from this episode's playbook.
Enter your email and we'll send the PDF straight to your inbox. No spam, ever.
Why Does Building a Personal Brand Matter More Than Ever in Today's Market?
The thread running through this entire episode is bigger than any single prompt. It's about ownership. John Anderson made the case plainly: dealerships already advertise for you, and the inventory on the lot isn't money you had to put up. The opportunity is already sitting there. The only thing missing is whether you build a name people associate with you specifically, or one they only associate with the building.
John has been out of an active sales role for 13 years and still gets calls asking for help finding a truck. Chris Keene, 14 years removed from retail, recently sold a certified pre-owned Toyota RAV4 to a customer near Oklahoma City for a dealer partner in another state, a customer who has never set foot in that dealership, just because Chris has spent 32 years building a name people trust.
"You get enough name out there, then all of a sudden it shifts from 'I'm buying a car at Bozard' to 'I'm buying a car from Chris Keene, and he's at Bozard.'" — John Anderson
That's the shift AI makes easier to execute at scale. That's the transition every salesperson should be working toward, and it's never been cheaper or faster to start than it is right now.
The Bottom Line
AI tools like Gemini aren't a gimmick for tech-savvy salespeople, they're a shortcut available to anyone willing to type a prompt. Whether you're a brand-new hire announcing yourself on social media, a veteran rep working a stack of switch leads, or someone trying to reconnect with orphaned accounts, the same browser tool can do the heavy lifting in under a minute.
The dealership will always advertise for you, but the personal brand you build on top of that is what follows you for the next 30 years of your career. Start using the tools your customers are already using, and start speaking their language back to them.
Want help turning this into a real strategy for your sales floor instead of a one-off experiment? Get a free LotWalk estimate and we'll show you how coaching and AI-driven content work together to build pipeline.
For more on the social media strategy behind this episode, check out our recap on building your dealership's reach on social and AI search.
Transcript is auto-generated from the episode recording and lightly formatted. It may contain transcription errors.
Chris Keene (00:03): the first time I showed man, you was like a little kid at Christmas time, lit up like a Christmas tree, and now we can't stop you from using Folks, we are back. You have tuned it in. You have reached Lot Talk, powered by Lot Pop. I'm Chris Keene, one of the co-hosts. And we're just two legged today. It's just myself and Mr. Ronaldo Leonard, my friend, my friend. How are we doing today?
Renaldo Leonard (00:34): My man, we are doing better than we deserve. and technically it's four legged four legged calls, so we'll take it from Yeah.
Chris Keene (00:41): I I guess it is four eleven. We're not a tripod, we're a bipod. There we go. So listen, John, he's out, he's out handling some appointments, things of that nature. He's gonna try to get back in and jump on at some point in time if he does. I hope he does, because today we're gonna talk about some old dogs learning some new tricks. And Naldo, I'm so so excited about today's topic.
Renaldo Leonard (00:45): There you go.
Chris Keene (01:09): With the old dogs learning the new tricks, because when I first showed this to John, he lit up like a Christmas tree. He was like a little kid at Christmas time when I showed it to him. He was like, my gosh, this is so cool. And if John at 60 some odd, I ain't gonna give the exact age away, but at 60 some odd years old can adapt and adjust and pivot and make the moves to capture and use this. Nano, you know he uses it on a daily basis. Daily basis.
Renaldo Leonard (01:41): Absolutely. Yeah. I can't wait to hear Pep Paul's twist on it, you know. Because not only is what we're gonna talk about today gonna make some of those old dogs a little more effective and a little more proficient in in everything that they do on a daily basis, but it's evolving every single day. Every single day. And so those guys, old car dogs, they know the business coming and going. But rather you know, it's just one of those ways that they can elevate and level up to provide a better opportunity to move from that old car dog, you know, to a trusted advisor in a business, which at the end of the day i is what everybody is striving for or should be striving for. and like Wilfred Brimley used to say, it's not only the right thing to do, but it's a great way to do it. And so yeah.
Chris Keene (02:14): Uh-huh. There's no doubt, not really. Say that again, Ronaldo, say that again.
Renaldo Leonard (02:36): I'm pumped. Mm-hmm. Not only the right thing to do, but a great way to do it. You do you remember Wil Wilford Brimley? I th I think it was a Quaker Oaks commercial.
Chris Keene (02:44): there you go. And and you know I do remember Winfred. Was he Quaker Oats? Or cereal or something or another? I mean, what are they talking about? You know, but I mean, here's the thing about it. I mean, we talk about the old dogs. Arguably, I would say the young cats, you know, the young thundercats running around this industry today might have not even thought about what we're going to talk about today. So they might have not even thought about it. So
Renaldo Leonard (02:52): Yes, it was. Yeah. And Brett's sitting back there like, What the hell are they talking about now? yeah.
Chris Keene (03:15): you know no, you d you train a lot of the you know folks in our industry today and you spend a lot of time on calls with dealers and you know we've got that you know generation gap between them, between us. I would venture to say, you tell me if I'm wrong, I would venture to say that the young cat of today that's more Able or more in tune with this, I would say that they don't even realize they could do it.
Renaldo Leonard (03:46): Well, I think that they use it on a daily basis. I mean and and we we have kind of surveyed pseudo surveyed guys in our fear of in sphere of influence who are of that age group and they use it every day. But I I doubt that they have seen the application in a usable way with what they're doing at work. And especially salespeople,
Chris Keene (03:58): Uh-huh.
Renaldo Leonard (04:10): Those folks that are customer facing every single day, whether or not they implement it on that front, I would I'd be interested to find out how many are are doing that. Cause as consumers on a daily basis, yeah, they're gonna they're gonna run with it. And they probably are pioneers in our space with what we're gonna talk about. But I don't think that they take that car guy hat off, look at it from a consumer and say, How can I use this to be more effective?
Chris Keene (04:13): Uh-huh. Do you want?
Renaldo Leonard (04:37): And communicating with the people that I'm trying to connect with, you know, in a pro on a professional level. Yeah. So that might be a great call to action for those young folks that are listening to us. Put your comments down and let us know. Let us know whether or not what we're about to share is something that you actively use on a daily basis with your interactions with your prospects.
Chris Keene (04:59): You know what's some of the best place to put your comment is right there on our YouTube channel. You know, if you go to the Lot Talk Podcast, you know, powered by Lot Pop.
Renaldo Leonard (05:04): Right.
Chris Keene (05:07): If you catch that on the YouTube channel and you know you're watching this episode from there, or if you're watching it from somewhere else or listening to it from somewhere else, go over to the Lot Talk Podcast powered by Lot Pop on our YouTube page. You know, find this episode, drop us a comment there, you know, on the actual episode itself. But let's let's really just kind of peel the peel the curtain back on what we're talking about. And it really dovetails Naldo in extremely well. With our last guest, we had Robin from Social Grenade. And she was talking about the way that we utilize our social media and how we can utilize it to span and reach more. And like you said, make ourselves that trusted advisor to the consumer public as that guy. You know, everybody has to have a guy. Everybody wants a guy to be that guy at the dealership. Okay. To help them make their next transaction, whether it's in somebody's service department or in the new car department, used car department, doesn't matter. But what we're talking about today, listeners and viewers, what we're talking about today is leveraging and utilizing the AI piece that's at the top of everybody's browser that uses Google. Okay, or if if you have, excuse me, if you have another AI tool embedded in your computer with your system, whether it's Claude, whether it's you know Chat GPT, it doesn't matter. But with Google, you've got the Ask Gemini right there at the top right hand corner of the page. And for those that use your mobile all the time, I would strongly recommend downloading that Gemini app. I use it all the time. But we're talking about using Gemini or that AI piece, whatever your flavor of AI you want to use, to help build your content for those social pages, for your YouTube channel. Because when you build it from there, especially if you use a Gemini, it's all interlinked together between Gemini, YouTube, Google, it's all together. No, no. What would you do today thinking about those conversations we had with Robin a couple weeks ago? How would you use that Gemini if you were back in a dealership today as salesperson?
Renaldo Leonard (07:31): Probably the first thing that I would do is to ask it the type of content that I could publish in a social media social media setting that would position me with my followers as an authority in the automotive space. Or and looking for key bits of information that I can throw out. There that will help expand my audience. You know, little things like I think Robin gave us the example of the cabin air filter, right? sh just someone sharing where it's located, how you can check it, how you can change it, so forth and so on. But little trips and tricks and tips that I could give that would identify me as a car guy in the space.
Chris Keene (08:06): Ha ha ha.
Renaldo Leonard (08:21): And little snippets that I could throw out there to give me more visibility as someone who's working in automotive. You know, one of the things that I always marveled at when new salespeople came into the space and they would say, you know, so and so is my neighbor. He came in and he bought a vehicle from, you know, John T or whatever. Well, why why didn't they buy from you? Well, he didn't know I worked here. Okay. And what's the first thing that we tell salespeople when they are, you know, they're new to the space? Let everybody know what you're doing. Let yeah, let everybody know what you're doing and let everybody know how they can reach you. So that would be my first step. And then from there, I'm gonna look at all the conversations that I've had with folks, right? And the questions that I get asked most often. And asked, what is the best way for me to answer this question?
Chris Keene (08:50): Call you to say away. Yeah.
Renaldo Leonard (09:09): in an informational and entertaining type of way. Provide me a script or provide me with a cadence of how I could post that material online to bring attention to myself, attention to the dealership, and and also continue to widen that reach with people in my circle of influence I might have the opportunity to sell a vehicle.
Chris Keene (09:30): So we're gonna use, for example, we're gonna use some of our good friends over at Bozard, we're gonna use their website. And we've had Ed and you know, Ed Roberts, Lenny Bozard, we've had them on the call before. Okay. here's their website. Now, for the listeners only, what I've done, I've gone to Google. I pulled up, I use Google Chrome as my browser. I pulled up Bozard Ford, dealership out of St. Augustine, Florida. And at the top right, you see this ass Gemini. And I simply just launched it and it pulls up this little sidebar for me. Now, I went in and I said to Ronaldo's point, you know, that new salesperson that goes to work for the dealership. So I just put in here, hey, I just started working here. Show me what is the best content to let everyone know on social media that I work here. Look at it immediately. Option one: Keys to the future, warm and professional. Best for Facebook or Instagram. High quality photo of you standing in front of a showroom next to a beautiful 26 F-150 or a Bronco smiling, wearing your Beaux Art polo or name tag. Big news. I'm incredibly excited to announce that I officially had joined the team at Bozard Ford. Dealership's been serving our community and trust. And com in transparency for over 75 years. I could be more proud to be a part of this legacy. I mean, look at that. It just put it together for me, Nalda. The day one behind the scenes. I love this. It's best for stories. Now, didn't didn't Robin talk about having stories constantly posting? Look what it says here: Instagram stories, TikTok are quick video real, which means YouTube. Okay.
Renaldo Leonard (11:01): Mm-hmm. Yep, absolutely. Mm-hmm.
Chris Keene (11:09): A quick video walkthrough. Show the massive lineup of over 1400 vehicles, a quick pan of the gorgeous showroom, a selfie video of you at your new desk. Day one at Bozard Ford is officially in the books. The energy is here. It's un or the energy here is unmatched. The inventory is absolutely insane. We have everything from factory raptors to fully customized lifted trucks. if you or anyone you know is looking for a stress-free car buying experience with absolutely zero hidden fees, shout out to our no surprise pricing. You know who to call. Drop a comment here and let me know what your dream forward is.
Renaldo Leonard (11:49): High value content and a call to action.
Chris Keene (11:49): I didn't have a bit. I mean, she was talking about that. what'd she say? She said, hey, I'm thinking about getting some new ink. Drop your favorite tattoo artist here in the comments. And then what'd she say? She said, look at everybody's profile and kind of maybe figure out what you think they might drive or what they might be interested in in a vehicle. And respond to all those people and say, you know, man, hey, thanks for dropping that person's name. And then the next day drop a vehicle that you think that those tattoo artists would drive, or a different vehicle, or a a service, or you know, a part special, something.
Renaldo Leonard (12:28): Yep. Absolutely.
Chris Keene (12:31): That right there, same thing. They just put you a call to action. Drop a comment and let me know what your dream forward is. I didn't have to get creative. I just used the Gemini to get creative for me.
Renaldo Leonard (12:45): How many suggestions are there? I see option three.
Chris Keene (12:48): There's option three. look at this. Rookie tips to boost your post. Tag the dealership. Make sure to tag at Bozard Ford in your caption and picture so your new coworkers and the marketing team can see it, like it, and welcome you in the comments. Focus on the quote unquote drive happy guarantee. Mentioning that Bozard has a three-day exchange policy gives your friends peace of mind. It shows them that they, if they buy from you, there is zero pressure. Update your bio. Change your social media bios to something like sales specialist at Bozard Ford. Helping St. Augustine drive happy.
Renaldo Leonard (13:26): That's gold. That is gold.
Chris Keene (13:28): But but no, no, it's it Gemini scrubbed Bozard's website to pull this information up.
Renaldo Leonard (13:35): And think about yeah. I well and I'm I'm just thinking about how many of the folks that we're talking to about the availability of all of this information there on Gemini are already posting on social media and are, you know, posting pics or you know photo dumps or commenting on somebody else's post.
Chris Keene (13:35): Yeah, let's go go ahead, go ahead.
Renaldo Leonard (14:01): This is just taking to that next step to use that medium to their advantage and position themselves that at the end of the day is going to get them or net them a little more activity out of the audience that they're in front of. And even some of those that they aren't, right? Because it is going to be served up not only to their I I like to call them owner bodies, but your friends in your circle on social media, their friends as well.
Chris Keene (14:26): Yeah.
Renaldo Leonard (14:27): That you're normally not gonna come in contact with unless, you know, somebody automatically responds to a post or or a a comment that you've made. So going back to Wilford Brimley, it's a great way to do it. And it's easy, it's fast. It doesn't cost you anything, right? You don't have to put don't have to put that ad in the paper. You know, back in the day when I first started. Yeah. You just put an ad in in the a
Chris Keene (14:45): No. Boy, man. You see who said that.
Renaldo Leonard (14:54): in Auto Trader magazine and and hope that somebody saw it and and your phone started ringing? No.
Chris Keene (14:59): Or in the in the in Oklahoma, we we have the newspaper called the Daily Oklahoma. Matter of fact, I was with my youngest daughter at a doctor's appointment yesterday, and they were passing out free newspapers. I swear to you. I was like, as soon as I walked in, I went, Y'all got newspapers? And they went, Yeah, we got newspapers. I went
Renaldo Leonard (15:13): Whoa.
Chris Keene (15:22): No kidding, man. It it took me back. I mean, it took me way back. I sat there and I started looking at like the newspaper. Hey, there's there's there's people. Hey John, let I I was just telling Naldo about this when I went with Kinsley the other day to her doctor's appointment, they were passing out free newspapers. And
Renaldo Leonard (15:28): Hey, my man is in the house. Now of course. Got the old f got the old fish wrap.
Chris Keene (15:46): What
John Anderson (15:46): That's a throwback. That's a throwback.
Chris Keene (15:47): right? What we we Well, what brought this up, John, is we were we were we've been talking about social media and we've been talking about you know when when you first go to work for a company back in the day, you know, Naldo said, man, I used to buy a little section inside auto trader to let everybody know it's here. I said, Hell, I'll take a farther back. used to buy a little section in the newspaper, and then it made me think, shit, I just got a newspaper yesterday and the the guy at the desk was like, Hey man, you could add that if you want to take it, read it. Now I'm sitting over there in the lounge reading the newspaper like the old days. But
Renaldo Leonard (16:27): I promise you, someone somebody took a picture and posted it online. So look at this boomer over here with reading a newspaper
Chris Keene (16:36): I love that. And then no shit, man. I was sitting there thumbing through the newspaper and this article was in here. I said there no it it had the it had the recent notable people that just died. So it wasn't no it wasn't the obituary section though. Cause I know what you're talking about in the obituary section. It w notable deaths. Y'all ain't gonna believe this shit. Y'all know Alan Greenspan died?
Renaldo Leonard (16:52): The obituaries. okay.
John Anderson (17:03): I did not.
Renaldo Leonard (17:04): Didn't know that.
Chris Keene (17:05): I didn't Newspaper told me. Alan Greenspan.
John Anderson (17:08): Hey, anytime I can get my hand anytime I can get my hand on one of those, I'll grab one man, because that's just that that just reminds me of home, man. That's you know, growing up with having a paper in my hands. I can't get used to audible.
Chris Keene (17:18): Yeah, listen to this shit though. This this dude Alan Greavespan, a hundred years old, the former chair of the Fed Reserve died June 22nd. Loadable desks. I found it in the newspaper. You think? No, but y'all w w was spawned all this and I was I was telling the listeners and the viewers that old dogs knew tricks. Now I didn't give your exact age, I said 60-something. Okay.
Renaldo Leonard (17:20): Yeah.
John Anderson (17:30): You had a good life.
Chris Keene (17:45): I but the first time I showed John, this is what I was telling the viewers and listeners and Ronaldo, that little Gemini button at the top of the screen. man, you was like a little kid at Christmas time, lit up like a Christmas tree, and now we can't stop you from using it. I mean, you use it for I mean, everything.
John Anderson (18:05): Why not? Why not? It's easy. So I was trying to tell the dealers the other day, they were talking about, I was on with a dealer, one of our clients and dealer partners, and they made a comment about that they're, I was on them about their lead follow-up, because they just, had a lot of.
Chris Keene (18:10): Yep.
John Anderson (18:25): They had a lot of contacts that hadn't been made. You know, they weren't caught up on their, on their every three day contacts. And, and, you know, they had quite a few that, quite a few switch and active leads that have been contacted. And so I kind of got on them and, they made a comment that it, that basically that it was too difficult. having quality conversations was too difficult for their. I'm paraphrasing, but too difficult for their salespeople. And so I popped open Gemini and popped open their website and pulled open a car and just asked Gemini to give me some hot points, selling points on this particular car that was on their website. within 20 seconds, I had a whole list of things that I could either put in my own language, you know, as I would speak or just copy and paste. I just showed them, look how easy this is. You don't, your team doesn't have to be, you know, you don't have to have the most eloquent people. All they have to do is use the technology and, and, know, in 20 seconds, you'll have a, a very long list of things that over the next few days, you know, you can, I always call it, you know, old turn up terminology here, Chris, you know, remember drip campaigns, right?
Chris Keene (19:47): yeah.
John Anderson (19:48): Yeah. And that's kind of what I relate that to, right? If I get enough information over the next, you know, if we do every three days, you know, over the next couple of weeks, I can just drip that information out to them and it's, and it's the latest and greatest. so yeah, absolutely. Why wouldn't you use that man, instead of trying to formulate that yourself.
Chris Keene (20:07): And you know, we were on that along with really dovetailing what we talked about with Robin last week. I mean, look at this for a minute. And and viewers and listeners, you know, I'm coming back to it just in case you missed it just a minute ago, but to kind of bring John back up to
Renaldo Leonard (20:07): yeah.
John Anderson (20:15): Right?
Chris Keene (20:22): used our good friends over at Bozar to use their website. And what what brought up the whole topic of you know in the old days of man, that's my neighbor that came in and bought a car. man, did you not tell everybody you worked here? no, I hadn't yet. You remember we used to, you know, news salespeople, you always tell them, you know, hey, make sure you tell all your friends and family where we work at now, blah blah blah. Okay. So I used our good friends over at Bozard, their website. I work for Bozard Forge. Show me some great content to help expand my audience on social media. And then I took it even a step farther. I said, whoa, whoa, wait a minute, hold on. I just started working here. Show me what's the best content to let everyone know on social media that I work here. I mean, look at this great call to action it put together.
John Anderson (20:46): Yep, perfect. Perfect. 100%. Yeah.
Chris Keene (21:09): Look at this one right here. Because remember, Robin was talking about reels and stories. You know, to your point, John, that drip campaign. Okay. But having that constant story going around. Day one at Bozard is officially in the books. The energy here is unmatched. The inventory is absolutely insane. We've got everything from factory raptors to fully customized lift trucks.
John Anderson (21:13): Yep, yep.
Chris Keene (21:30): If you or anyone you know is looking for a stress-free car buying experience with no hidden fees, shout out to our no surprise pricing. You know who to call. Hey, drop a comment and let me know what your dream forward is.
John Anderson (21:45): And if you know Bozart, every bit of that's spot on. It's true. There's nothing there. There's no fabrication in that at all.
Chris Keene (21:49): What it is because J Jim and I scrubbed their site here. to pull the information across. So that that information is inside the website.
John Anderson (22:02): No, that's good stuff. Yeah. How long did that take? How long did that take to populate too, right? Just short period of time. Yeah.
Chris Keene (22:03): So that's that's what we were talking about. Thirty seconds at at most.
John Anderson (22:12): You know, here's what I'd say to,
Renaldo Leonard (22:12): And with those options.
John Anderson (22:14): you know, chiming in on this, cause it come to my mind when you were, when you brought up a new hire, right? if you're, if you're a salesperson, in the automobile industry, nowadays, and you aren't, advertising yourself, you know, apart from the dealership you work at, because they're going to do some advertising for you. But if you aren't advertising yourself, if you aren't making a name for yourself, especially with all the tools that you have nowadays, man, you're missing a huge opportunity. Huge opportunity, right? You get enough name out there, then all of a sudden it shifts from, I'm buying a car at Beaux-Arts to I'm buying a car from Chris Keen and he's at Beaux-Arts. Right? And so that's exactly the transition you want to happen. You want your own book of business, right? Highlighted by the excellent dealership that you work at. But it's your own book of business first and foremost, right? So, and the man, the tools have never been greater in order to establish that for yourself nowadays.
Chris Keene (23:22): Mm-hmm. Mm-hmm.
Renaldo Leonard (23:23): Absolutely. Well and g don't
Chris Keene (23:24): And you know, you brought up that new salesperson. Think about that new salesperson, John, and using the tools. What did we do with every new salesperson when it came to the CRM? Did we not assign them a bunch of orphaned customers? Okay, so watch this, viewers and listeners. Once again, I just hit the Gemini up. Okay.
John Anderson (23:40): Yes.
Chris Keene (23:48): All I simply did was asked it. I just received a bunch of customers that were orphaned and now in my name. How should I reach out to them to catch their attention? I mean, it just gave me. Look at this. The ultimate attention grabber. If you want to completely stand out from every other salesperson out there, use your phone, record a quick 15-second selfie video standing on the Beaux Art lot, text them. Keep it upbeat and personal. Hey John, it's Chris out here at Bozard. I just took over your account, wanted to put a face to the name. I'm your new go-to guy for anything you need here in St. Augustine. Save my number in your phone. Text me if you ever need anything at all.
John Anderson (24:28): Yeah, it's good stuff, man.
Chris Keene (24:29): Did I ask them for money? I didn't ask them for money. I didn't ask them for time. What I asked them to do is is leverage me to help them. They don't need to help me. I need to help them.
John Anderson (24:40): He made an introduction, professional introduction.
Renaldo Leonard (24:42): And you went Jerry Maguire, help me help you. Save my number and reach out.
Chris Keene (24:43): I did this in the Gemini. You know, these are the things that Robin was talking about last week when she was talking about putting those reels together, building your YouTube channel. You as an individual and your personal brand. I mean, that's really what you were saying, John, is identifying yourself. Yes, the dealership, you're backed by a multi-million dollar dealership.
John Anderson (25:03): Mm-hmm.
Chris Keene (25:10): But what you're saying is is build your brand, leveraging that social media and the power of a dealership like Bozo that's been around for 75 years.
John Anderson (25:19): mean listen, if you think of it from a business entrepreneur standpoint, what an excellent opportunity our industry offers salespeople, right? You don't have to. I don't know what, I don't know what, I don't know what, how many millions of dollars Bozard has sitting out on their U Scar lot, but you you don't have to, you don't have to put that, that money up, right? That, that inventory is there for you to, to, to sell, right? And, and so, and then you have all the support in the world from tremendous people and we have. Our dealer partners are all tremendous people, right? So you just have opportunity after opportunity after opportunity. So to your point, right? Why wouldn't you work on a personal brand? Because everybody wants, we talked about that last week with Robin, right? Everybody wants to have somebody they know in whatever field it's in to say, this is my person. This is my guy, this is my gal.
Chris Keene (26:09): Я
John Anderson (26:22): And then they refer, you know, the more they associate with your brand, that's where you start getting those referrals. Well, you need a car, go see. I'm not, and I know you're the same way. I know the same thing for you. And I know Renaldo the same way, right? I haven't been in a dealership in 13 years, but guess what? I still have people that call me and say, can you help me? Can you help me? I'm looking for a truck and I'm looking for a car. Can you help me? Right. And so, so, you know, that's
Chris Keene (26:46): Yeah.
John Anderson (26:49): That's a personal brand that I feel very blessed that when somebody reaches out to me and says, hey, can you help me? Still today after, I haven't sold a car. I mean, actually been in a sales role, I've sold a car, but I mean, when I was a GM, I sold cars, but actually being in a sales role, my goodness, I don't remember when the last time being a sales role. So yeah, I feel it's a blessing and that's all a part of that personal brand.
Chris Keene (27:17): Yeah, you know, and John, it you talk about that even as far removed as we are from the retail dealership. I've been gone for 14 years from the retail dealership. To this day, I still sell cars. I literally just sold a Toyota Rav 4 certified pre-owned vehicle.
Renaldo Leonard (27:17): Absolutely.
Chris Keene (27:38): To a guy here in Oklahoma for one of our dealer partners that's not in the state of Oklahoma. No. Could that person buy from any Toyota dealership in Oklahoma? And are there 50 of them within a stone's throw from them here? Yeah, they live outside the Oklahoma City metro area, so or they're in the Oklahoma City Metro. you know, w one of the communities just around the Oklahoma City Metro area. Could they go anywhere around here and buy one? Of course. But no. They pick up the phone, they call me. He he bought one for him and his wife. His dad bought one from me not too long ago. They bought another one before that from me. And I have vehicles brought in for from other states. Partially because our dealer partners, you know, this particular dealer partner had what the guy was looking for. This this customer has has never stepped in the dealership. Nor has the McCaffreys, the Crabtrees, the Sellins. I mean, I'm just riding those are three people from my church. Why? Because over 32 years I've built a brand. People they know. I work for Lop Pop, half of I I had one go, Hey, where's your dealership located? It's it's not a dealership. I'm a I'm a consultant for dealerships now.
John Anderson (28:45): Right.
Renaldo Leonard (28:47): Mm.
John Anderson (28:51): I've had the same thing. They make an assumption that you're still at a dealership selling cars, which is fine. That's fine.
Chris Keene (28:59): But that's because we've built a brand. You know, and and excuse me, John, these people in our industry today, when you have tools like Gemini already embedded into your website or into your to your into your Google Chrome, why wouldn't you use it? I mean, Jason Rice, our president, founder, CEO, he talks about AI in a different way. He talks about it as automotive intelligence, as in the human having automotive intelligence, to be smart enough to use the resources and tools to be intelligent enough to use those. Because they're so simple that you really don't even have to be a rocket scientist to figure out how to use these things. So use your automotive intelligence that you guys have and leverage the tools that you would use to go find the next greatest pair of shoes or to go find the next restaurant to go eat at. Use it to speak the language.
Renaldo Leonard (29:44): Mm.
Chris Keene (30:01): Of your buying consumer. Because that's what they're doing. So why would you speak the same language as them?
Renaldo Leonard (30:07): Absolutely. Well, going back to that example that it Yeah.
Chris Keene (30:09): Doesn't make any sense sometimes why the little things we overlook and don't even think to use
Renaldo Leonard (30:13): Right. Well look going back to that yeah, going back to that that recommendation for a new salesperson.
Chris Keene (30:18): So that being said
Renaldo Leonard (30:21): Can you not hear me, Chris?
Chris Keene (30:22): We've got a lot more to unpack. I mean a lot more to unpack. We've talked about it today, John. Leveraging it to continue, and I love how you said building your brand as an individual for that multi-million dollar dealership. Leveraging that AI to help build your brand, to help build you in the social platforms. But there's another thing that we could utilize this exact same thing for. But listeners and viewers, you're going to have to tune in next week to watch us unpack that. So, for now, we're going to keep it short, sweet, and to the point today. Leverage that AI. To help build your brand socially. Use the stories inside the Facebook, the Instagram, use the TikTok. And for heaven's sake, make sure to tag your dealership and that everything is going to your YouTube channel. All the videos that you're creating are going to your YouTube channel. It's just going to bolster the entire dealership. Which also will take your individual content and continue to raise it to be more prominent out there. And you too can become that trusted advisor, not only in your circle of influence that Ronaldo was talking about earlier, but in the collective subhole that John just talked about in building your brand. But to watch on how to leverage that, you're gonna have to tune in next week. Same bat time, same bat channel, right there at Lot Talk, powered by Lot Pop. Easiest way to find us on the YouTube. Subscribe to it, like it, comment. Send us your feedback on what you've thought about these last couple episodes: building your brand in the social world. On behalf of Mr. Anderson, Mr. Leonard, I'm Chris Keen. We thank you for tuning in, and we will catch you next week. Same bat time, same bat channel. We out.
